Olé! Entertainment LLC is a company devoted to promoting the art of Bloodless Bullfighting in the United States. Gerardo Martinez Garza founded the company in 2017. He comes from a family with deep roots in the bullfighting world. In the early 1960’s, his father Gerardo Martinez Ancira started “Ganaderia El Colmenar”, in Mexico, and quickly took a prominent place in the industry. Martinez Sr. oversaw his younger brother Manolo, who during that time was his shadow. It was then when Manolo had his first contact into the bullfighting world. The Ganaderia and Manolo began taking off steadily and Manolo Martinez became the most important Matador in the last half of the century. He is the most influential in Mexican history for his contributions to modern bullfighting.

Despite being a young Ganaderia with 60 years of history compared to other Ganaderias in Mexico with 300- 450 years of tradition, El Colmenar quickly gained a reputation for having quality bulls making them preferred by the Matadors. Parallel to raising fighting cattle, Gerardo Martinez Sr. also became an influential cattleman producing Beefmaster and Red Brangus registered cattle. He attained the highest level of international recognition for his genetics and practices to protect and preserve wildlife and the environment.

From an early age, Gerardo Martinez Jr. spent most of his time with his father and uncle absorbing all their knowledge.  Over time, he became his father’s right hand man in the cattle operation. Now a US citizen residing in McAllen Texas, he found fertile ground to implement all of his ideas to create an evolution from “traditional bullfighting” to the modern “Corrida de Toros” or “Bullfighting American Style”. His goal is to create a family friendly show keeping the components that makes ”Toreo” so attractive but at the same time removing the elements that will detour many people from being interested. Gerardo’s dream is to share the beauty of this complex form of art, which is bullfighting, and expose to people the Taurine Culture that is not limited to bullfighting, but also includes other art expressions such as literature, paintings, sculpture, music, gastronomy, etc.